Verizon Awards $10,000 Grant to Dynamic Founder of Inclusive Hiking Brand, Conscious Gear

By Eleanor Harrison Mar27,2024
Winner of small business grant awarded $10K for creating size-inclusive hydration packs

Charlotte Bowens, the founder of Conscious Gear, was recently awarded a $10,000 grant from Verizon to help her grow her business. The grant came as a result of her participation in Verizon’s Small Business Digital Ready program, which provides tools, coaching, and resources to small businesses. Verizon chose Bowens for the grant because of her active engagement with the program and her inspiring story.

Conscious Gear is a brand that recently launched the VestaPak hydration pack, which has gained national attention. The design of the VestaPak includes a vest style, making it easier for people with bigger bodies to move, hydrate, and exercise during outdoor activities. Bowens’ motivation for creating the VestaPak came from her own weight loss journey and the realization of a gap in the outdoor equipment industry.

The VestaPak has been named one of the 10 best gifts for outdoor enthusiasts by USA Today. Bowens expressed her surprise at receiving the grant and shared her plans to use the money to hire a team member, outsource order fulfillment, and cover office rent. She also mentioned her excitement for expanding her brand and developing new products like hiking shorts and shirts for plus-sized individuals.

Bowens is working towards getting the VestaPak into REI Co-op stores both nationwide and online. She continues to be dedicated to her mission of promoting inclusivity in the hiking community and is grateful for the support she has received from the community.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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