The Art and Science of Influence: An Academy-Level Exploration for Persuasion Techniques

By Eleanor Harrison Mar26,2024
MKTG 0003: Mastering Influence – A Blend of Art and Science

The course MKTG 0003: The Art and Science of Influence offers a comprehensive look at persuasion techniques that are deeply ingrained in our everyday lives. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course is designed to equip students with a toolbox of science-based persuasion techniques.

Starting with the basics of negotiations, the course progresses to explore the complex relationship between attitudes and behaviors. It covers cognitive and emotional biases, providing students with practical tactics in areas such as data visualization, communicating numbers, and persuasive writing. “The Art and Science of Influence” is not just a course; it is an exploration of the mechanisms that influence our choices, beliefs, and actions in a world full of persuasive forces.

Upon completing the course, students will be able to demonstrate an understanding of persuasion theories, create persuasive messages based on theory and research, explain why persuasion techniques work or fail using relevant theory and research, and incorporate class materials into the creation of a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program offers an academically intensive opportunity for exceptional high school juniors and seniors to enroll in Wharton online courses. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed. With six sessions to choose from and built-in academic support, students are encouraged to explore the depth and breadth of Wharton’s business education curriculum with flexibility, guidance, and resources to succeed.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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