Spotify Introduces Video-Based Course Option for Educational Content in the UK

By Eleanor Harrison Mar25,2024
Spotify experiments with video-based educational courses in new content format

In the UK, Spotify is testing a new content option that allows users to purchase video-based courses on various topics. The platform already offers music, podcasts, and audiobooks, with new subscription options being introduced in the US. With this new feature, users can access educational material on a wide range of topics like music creation, business, and healthy living.

Spotify has partnered with educational technology companies such as BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to provide these courses. The courses are categorized into themes like music, creativity, business, and health. Users can access two free lessons per course as part of the test in the UK. They can also purchase full access to all lessons on the platform’s website.

The video-based learning courses will be available on both desktop and mobile versions of Spotify. This feature aims to offer educational creators a new audience to access their video content. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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