Samsung Launches New Song ‘Simple, Así’ at Latin American Music Festivals with AI Technology Integration

By Eleanor Harrison Mar25,2024
Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

In March, Samsung has launched a new song called “Simple, Así” at four major music festivals in Latin America. The song highlights the capabilities of Galaxy AI technology integrated into the new Galaxy S24, including features such as Photo Assist, Live Translate, and Circle to Search with Google.

As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presents the song performed by their digital influencer, SAM. The company aims to create a unique experience for its audience by transcending digital and physical barriers through this new theme.

Samsung will also present an exclusive choreography of the song on its social media platforms as part of its strategy to connect with younger audiences. The company’s involvement in these cultural events provides an opportunity to promote the new song and engage with the audience in a meaningful way.

Arthur Wong, senior director for Samsung for Latin America, expressed the company’s desire to connect with younger generations authentically through music. He stated that Samsung’s involvement in these cultural events provides an opportunity to promote the new song and engage with the audience in a meaningful way.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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