Revolutionizing the Restaurant Industry: Tailoring Tech to Customer Demographics for Competitive Edge

By Eleanor Harrison Mar27,2024
Report on the Restaurant Technology Landscape in 2024

The Restaurant Technology Landscape Report 2024 reveals that consumer attitudes towards restaurant technology vary greatly depending on demographic and service segment. The data suggests that operators should match their tech investments with the customer base they serve to gain a competitive edge. While 76% of operators believe using technology gives them an edge, many feel their restaurants could do more to keep up with technological advancements.

Customers’ favorite tech options are those that make it easier and faster to order and pay. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while limited-service customers would place an order using a smartphone app. Delivery customers would order delivery using a smartphone app, according to the report.

Operators have an opportunity to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider their technology mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is key to today’s business. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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