Record-Breaking Economic Impact: Music City Bowl Achieves $23 Million in Direct Revenue for Nashville in 2023

By Eleanor Harrison Mar27,2024
The 2023 Music City Bowl Boosted Nashville’s Economy by $23 Million

The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to bowl officials. The game, where Maryland defeated Auburn 31-13, took place on Dec. 30 at Nissan Stadium and drew an attendance of 50,088, making it the fourth-largest college football bowl game of 2023 outside of the College Football Playoff.

The all-time economic impact record for the Music City Bowl was set in 2021 when Purdue defeated Tennessee in a sold-out game. This game generated $32 million in economic impact with an attendance of 69,489.

In 2023, during the bowl festivities, a total of 24,363 room nights were occupied. Out-of-town attendees spent an average of $243 daily, while in-town attendees spent an average of $206 daily. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy.

Scott Ramsey, President & CEO of the Music City Bowl, expressed his satisfaction with the positive economic impact of the event, attributing it to the support from fans, sponsors, and the community. He emphasized the bowl’s ongoing contribution to Nashville’s economy and expressed optimism for the future. For more information about this event or any other questions related to music city bowl please reach out to Mike Organ at [615-

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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