Microsoft’s failed experiment with Microsoft Kin: Lessons from a brief moment in smartphone history

By Eleanor Harrison Mar26,2024
Kin: Microsoft’s Answer to the Latest iPhone and Android Phones in 2008

In the early 20th century, iOS operating systems for iPhones and Android smartphones emerged with the iconic HTC Dream. This sparked a fierce competition among smartphone giants like Apple, Google, and Samsung for dominance in the market.

During this time, Microsoft had been in the mobile device industry for some time with its Windows Mobile devices. However, following the release of the iPhone, Microsoft began working on ‘Microsoft Pink’ or ‘Project Pink’. This project was led by J Allard, while another team, led by Andy Lees, was working on Windows Phone. These teams had different visions for Microsoft’s mobile strategy, leading to internal conflicts within the company.

Eventually, Lees’ team won out, and Microsoft Kin was born. This unique smartphone was marketed as a social networking and communication device targeted towards a younger audience. Despite its innovative concept, the Kin did not have an app store or email syncing capabilities. Additionally, it lacked popular features like instant messaging apps and had a poorly designed keyboard.

The launch of the Kin ONE and Kin Two was met with criticism due to controversial marketing tactics promoting sexting. The product eventually failed to gain traction in the market and was eventually discontinued. However, it marked a brief but important moment in the history of smartphones as it signaled Microsoft’s entry into the competitive smartphone market.

In conclusion, Microsoft’s failed experiment with Microsoft Kin serves as a lesson for companies that try to compete with established players in the market without doing proper research or having a solid strategy in place.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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