Korean Automakers Take Home Prestigious Vehicle Awards with a Focus on Sustainability

By Eleanor Harrison Mar27,2024
At the New York Auto Show, the Kia EV9 takes home the 2024 titles for World Car of the Year and World Electric Car.

In recent years, the Hyundai Group has been dominating prestigious vehicle awards, especially in the electric vehicle category. The group’s vehicles have won multiple major titles at the World Car of the Year competition. In 2022, the Hyundai Ioniq 5 took home several awards, followed by the Hyundai Ioniq 6 in 2023. This year, Kia made a comeback with the EV9 winning both the World Car of the Year and World Electric Vehicle awards. Additionally, the Hyundai Ioniq 5 N secured the World Performance Car title.

Judged by a panel of one hundred automotive journalists from 29 countries, vehicles competing for the main prize must meet certain criteria. They must have production exceeding 10,000 units annually, be available in at least two major global markets, and be priced below luxury options in their regions. The EV9 beat out competitors like BYD Seal and Volvo EX30 to win the top title.

In addition to winning both World Car of the Year and World Electric Vehicle awards, Kia’s EV9 also surpassed vehicles like BMW i5 and Volvo EX30 in its electric vehicle category. Other winners included BMW’s World Luxury Car award for their 5 Series and i5 models and Volvo’s recognition as a top urban car with their EX30 model.

The performance category was also dominated by Korean automakers this year with Hyundai Ioniq 5 N taking home first place among sixteen other contenders. Surprisingly, Toyota’s Prius was also recognized as a standout design with its inclusion in this year’s World Car Design of the Year award. Competitors like Ford Bronco and Ferrari Purosangue were finalists but ultimately fell short to Ford’s innovative design.

Overall, it is clear that Korean automakers are making waves in prestigious vehicle awards thanks to their focus on innovation and sustainability in electric vehicles.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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