Italian E-Commerce Resilient in the Face of Economic Challenges, Report Shows

By Eleanor Harrison Mar26,2024
85 percent of Italians make at least one online purchase per month

The recent “Report on Italian e-commerce 2024” by the Idealo platform sheds light on the resilience and competitiveness of the e-commerce sector in Italy, despite economic challenges like inflation and the energy crisis. Despite an average increase of 5.7% in consumer prices compared to the previous year, according to ISTAT data from 2023, Italian consumers continue to make at least one online purchase per month, with 24% making weekly purchases.

The report also reveals a shift towards a more conscious and informed approach to online shopping, with nearly half of consumers (47%) using price comparisons to access detailed product information and a similar percentage (46%) searching for special offers and discounts. This highlights the competitiveness of Italian e-shops, showing that they can offer savings opportunities comparable to international players. In the sports and outdoor sector, over 58% of the most advantageous offers come from Italian e-shops.

The report also notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

This data provides valuable insights for online retailers, helping them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet the changing preferences of consumers.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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