Hyundai’s President Addresses Concerns About Retail Strategy at Automotive Forum New York: Emphasizing Consumer Choice and Flexibility in Product Offerings

By Eleanor Harrison Mar27,2024
José Muñoz Believes Auto Shows Benefit Business

Hyundai Motor Company’s president, José Muñoz, addressed concerns about the brand’s retail strategy at the Automotive Forum New York. In November, Hyundai announced a partnership with Amazon to sell vehicles through their online platform, which led to worries among franchise system advocates. However, Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

Muñoz acknowledged the challenges of selling vehicles online but emphasized that cars are unique products compared to other items on Amazon. He highlighted that consumers need to interact with the vehicles in person before making a purchase decision. That’s why Hyundai maintains a strong presence at auto shows worldwide, where people can see and experience the cars firsthand.

While electric vehicles (EVs) have become increasingly popular, Muñoz emphasized that offering consumer choice is essential. He mentioned that Hyundai will continue to provide options for internal combustion engine (ICE), hybrid, and EV vehicles to cater to different customer preferences.

In conclusion, Muñoz reiterated Hyundai’s commitment to meeting consumer interests while providing flexibility in their product offerings. While EVs will continue to be important in the future, Hyundai recognizes the need to cater to a diverse range of customer preferences while continuing to innovate in the automotive industry.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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