From Royals Fan to Business Owner: The Story of KC Swagger

By Eleanor Harrison Mar28,2024
Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

Kauffman Stadium opened its doors on Thursday, marking the beginning of a new season for the Kansas City Royals. For Gina Siebel, this day holds a special significance as it marks the start of her journey in the world of business. As a devoted Royals fan, she traces the origin of her T-shirt design business back to 2015 when the team’s success inspired her to create her own designs.

Watching the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to make a T-shirt featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive, propelling her into the world of business.

What began in the basement of her home has now blossomed into a thriving women-owned-and-operated warehouse in Lee’s Summit. KC Swagger, as the business is known, specializes in printing merchandise for local schools, club sports and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for this upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr., and incoming pitchers.

Although KC Swagger has experienced success with designs for other teams such as Chiefs and KC Current, Siebel remains grateful to the Kansas City Royals for giving her confidence to pursue entrepreneurial dreams. Regardless of wins or losses, she will always hold them close to her heart as they embody spirit of community and support that fuels her business.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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