Cadbury Reaffirms Commitment to Historic Bournville Factory: The Crown Jewels of the Cadbury Legacy

By Eleanor Harrison Mar27,2024
Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

As part of its 200th anniversary celebrations, Mondeléz International has reaffirmed its commitment to maintaining the historic Bournville factory in the West Midlands. Louise Stigant, managing director of Cadbury, expressed her pride in being part of a company with such a rich heritage and emphasized the importance of the Bournville plant, referring to it as “the Crown Jewels” of Cadbury.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and subsequent job losses and production moves to Poland, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development. However, Stigant emphasized that despite these challenges, Cadbury has invested significantly in the UK business since taking over 14 years ago. With over £270m invested since then, Bournville remains at the forefront of Cadbury’s plans and will continue to be “the home and heart” of the business for years to come.

By Eleanor Harrison

As a content writer at newseasoning.com, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

Related Post

Leave a Reply