Bet365 and 1/ST Technology Unite to Revolutionize Horse Racing Betting in the U.S.

By Eleanor Harrison Mar27,2024
Bet365 Teams Up with 1/ST Technology

Bet365 has teamed up with 1/ST Technology to bring horse racing to its U.S. customers through the 1/ST BET platform. This partnership will enable the launch of Bet365’s Advance Deposit Wagering (ADW) on horse racing in states where it is permitted, providing a seamless and user-friendly betting experience for customers online and on their mobile devices.

Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about this collaboration with such a prestigious sports betting brand, and the opportunity to introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET. This partnership marks a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both companies in the realm of sports betting.

The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers by providing a wide range of betting options on horse races across various tracks. The collaboration between these two companies aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans by elevating the industry in the U.S.

With this launch, customers can expect a seamless and innovative approach to horse race wagering, further enhancing its accessibility and convenience of betting on thoroughbred racing events.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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