Bet365 and 1/ST Technology Partner to Enhance Horse Racing Betting in the US with Market-Leading Technologies

By Eleanor Harrison Mar27,2024
1/ST Technology collaborates with Bet365 in the United States.

1/ST Technology, a leading global provider of gambling-platform solutions, has announced a strategic partnership with Tier-1 operator Bet365 to bring horse racing to its US customers through the 1/ST Bet platform. This collaboration will enhance Bet365’s advance deposit wagering (ADW) on horse racing and make it accessible via web and mobile channels in US jurisdictions where ADW is permitted.

By joining forces with Bet365, a major player in the sports betting industry, 1/ST Technology aims to provide its US audience with a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7. The partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership highlighting the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customers. A spokesperson for Bet365 emphasized the significance of the partnership in advancing their U.S. expansion, demonstrating their dedication to innovation and customer satisfaction.

By Eleanor Harrison

As a content writer at, I infuse flavor into words, crafting compelling stories that captivate and inform our audience. With a keen eye for detail and a passion for creativity, I strive to create content that not only engages but also inspires. Whether I'm concocting a savory blog post or whipping up a spicy product description, I pour my heart and soul into every piece I write. Join me on this flavorful journey as we explore the tantalizing world of content creation together.

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